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Printing Guide

Print Size Guide

A0 - 841mm x 1189mm
A1 - 594mm x 841mm
A2 - 420mm x 594mm
A3 - 297mm x 420mm
A4 - 210mm x 297mm
A5 - 148mm x 210mm
A6 - 105mm x 148mm
A7 - 74mm x 105mm
DL - 99mm x 210mm

Printing Guide

 Business Cards

​ 55mm x 85mm

55mm x 90mm

  50mm x 90mm  

Help With Design

​  What is Bleed? 

Ink that prints beyond the trim edge of the page to ensure it extends to the edge of the page after trimming. As there is a degree of movement when printing on any press, you should always create 3mm bleed on all edges where bleed is needed. Supplying your job without bleed may result in white lines when we trim it.  

How to apply Bleed 

The concept of applying bleed is the same for all desktop publishing programmes. You need to extend the object box, whether picture or colour, out past the edge of your page. Then, when creating the PDF, you need to set your bleed margins to 3mm. With Microsoft Word, PowerPoint or Adobe Photoshop you do not have the ability to add bleed when creating a PDF. You need to make your page/image size 6mm bigger at the start. You will then treat the extra 6mm (3mm all round) as bleed, which will be removed when we trim your job. For example, A4 is 210mm x 297mm. Your page with bleed will be 216mm x 303mm.


Devon Leaflet Distribution
Devon Leaflet Distribution

Included With Every Leaflet Distribution Campaign


What is the difference between CMYK and RGB? 

Printing Guide-

CMYK stands for Cyan, Magenta, Yellow and Black - the inks a printer mixes together to make colours on printed material. RGB stands for Red, Green and Blue - the colours of light a computer screen mixes together to make colours on screen.  

So what’s the difference?

RGB is used for viewing colours on a computer screen, like this website. CMYK is used for viewing printed material. All our presses, big and small, use cyan, magenta, yellow and black inks to transform your digital file to printed media. Please ensure your artwork is set up as CMYK. If you use RGB images or colours we will convert these to CMYK for you but the colour of your printed file may appear washed out when printed.  

Avoid rich black text 

Rich black is a CMYK mix. No registration is absolutely perfect; there is always a little shift or stretch. Make sure that all black text is set at 100% black. This means the text is only printed once with the black plate, eliminating registration problems. Solid black areas of colour with digital printing means you don’t need as much ink to achieve a good black solid. In fact if you use too much ink your print will suffer in quality. If you want a rich black solid, use these values: 30% Cyan, 30% Magenta, 30% Yellow, 100% Black. This gives you an overall ink coverage of 190%  

Using fonts at small sizes 

Be careful when using small font sizes. We don’t recommend smaller than 7pt for small format work up to A3 and 11pt for large format above A3. Remember, the smaller the text the harder it is to keep in register. If you have to use small text we recommend you use 100% black to eliminate any registration problems.  


All images should be at least 300 dpi. DPI is the amount of ink dots per inch; 300 dots per inch is the required standard for printed material. Images should also be placed at 100% size in your final document. For example, if your image is 50mm x 50mm at 300dpi, then it is also that size when placed in your document. Lower resolution compromises image quality and may result in pixilation (where the pixels, tiny squares or dots that make up the image, are apparent when printed). Please note that opening a 72 dpi image in Photoshop and simply changing the dpi to 300 will not increase the quality of the image.  

Borders and artwork 

As there is always a small degree of movement when printing and finishing a job, it is recommended that your artwork is at least 5mm from the edge of the page if it is not meant to bleed off. This is known as the ‘safe area’ Printed borders placed too close to the edge of a page may look uneven when the job is trimmed.  


Please check your overprint settings carefully. All overprinting must be correct in a print ready PDF as it is not always obvious to the printer, especially in larger files with many pages. Using overprint preview in Acrobat will give you a guide as to which colours will overprint and which will remain unchanged.   

White text 

Do not set white text to overprint. Setting a colour to overprint lays a colour over the top of another colour.  White in CMYK terms is 0%, so if you overprint zero ink on top of another colour it will disappear. 


Multiple-page PDF 

Do not impose the pages or save them as reader’s pairs, this is not print ready. We require a PDF consisting of single pages running from the front cover through to the back cover. If blank pages are needed in the final book they need to be included in the document.  For saddle-stitched books please remember that the number of pages in a book must be divisible by four (24pp 32pp 40pp etc).  If your PDF has 10 pages you will need to add 2 blank pages to make it work.   

Why It is important to give us pages in their running order 

Instead of supplying, for example, the front and back covers first, followed by the inner pages, it’s important to supply pages in numerical order, with the cover being the front page and the back page being the last. This ensures your document is printed correctly in the order you want. 


The difference between pages and leaves 

A leaf is a sheet of paper and a page is typically a side of paper, So a leaf of paper could be two printed pages (2pp) if double sided or just one printed page (1pp) if single sided.   

Check your folding is correct  

If the document is to be folded, such as an invitation or leaflet, the folding will need to be checked before supplying us the PDF. It’s always a good idea to print a copy out on your desktop printer. Check the pages back up correctly and that the text doesn’t run into the folds, unless intended.  

What is a Print Ready PDF? 

PDF stands for Portable Document Format. Supplying a print ready PDF not only eliminates all of the extra files you would have traditionally sent to a printing company, it will also speed your file through our pre-press department as we won’t need to load everything into our system. By supplying a print ready PDF you create a simple workflow between you and us, enabling a hassle free transition from design through to print and delivery.  

A Print ready PDF must meet certain criteria for your file to print without problems. All print ready PDFs need to contain the following:  

*The file is supplied as four-colour process CMYK and not RGB colour space. If you are unfamiliar with this terminology don’t worry, we will convert it for you, though some colours may look washed out.

*The document’s page size is the finished trim size.

*Fonts are embedded or converted to outlines so no fonts are needed.

*All scans resolution are at least 300 dpi at 100% of the final image size.

*Images are embedded in the file.

*Files are supplied with 3mm bleed.

*Any trim, score or fold marks are indicated and outside the live print area.

*Artwork is at least 5mm from the edge of the page; this is regarded as a safe or quiet area.

*Black text is 100% black and not a mix of CMYK.

*White text is not set to overprint.

*Any multiple-page PDF consists of single pages running from the front cover

through to the back cover, including blank pages if needed.

Is There A Choice Of Paper And Finishes?

Yes you can choose between multiple paper weights up to 400 

GSM and the finishes include gloss, matt and silk.

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